Guiding the Future of Work with
Indeed Career Scout
To announce Indeed’s Career Scout, we collaborated with their internal creative team on a premiere spot for FutureWorks 2025. The animation blended sleek transitions, smooth 2.5D interfaces, and bold kinetic typography with accent gradients and glassy detail. A dynamic mix designed to inspire and inform.
Agency: Hook
Role: Associate Motion Director, Animator
Project Date: 2025
The Process
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As with many of our launches, collaboration was at the heart of this project. We worked hand-in-hand with Indeed’s Creative team from the start, sharing ideas, wires, moodboards and building a motion language that felt sleek but approachable.
Our motion team began testing early, experimenting with how glassy sheens, gradients, and kinetic type could complement 2.5D UI interactions. These explorations helped us set the tone: a mix of high-energy flourishes and smooth, intentional movement.
Not every experiment made it into the final cut, but each one taught us something. That iterative approach allowed us to deliver a launch video that not only introduced Career Scout, but also showcased the polish and energy of the product itself.
Project Team
Creative Direction: Cat Thielen
Motion Direction: Heather Seidel
Design: Phil Zhang, Sumangla Bisnoi,
Motion Design: Isabelle Souri, Sean Thompson, Heather Seidel
Sound Design: Isabelle Souri