Creating a motion framework
that reinforces Stripe's identity.
As a trusted creative partner, the Hook team has collaborated with Stripe on dozens of campaigns across DOOH and social.
Through sleek typography, seamless easing, and streamlined templates, we’ve created videos that make waves (literally and figuratively)
while supporting their best-in-class user experience.
Agency: Hook
Role: Associate Motion Director
Project Date: Ongoing 🤝
The Process
Working with Stripe is a true partnership rooted in collaboration, strategy, and a shared goal of creating work that stands out. Each campaign kicks off with a client alignment meeting on goals, scope, etc. before Hook brainstorms creative solutions across motion, design, and creative.
Our internal motion team works collaboratively with the design department to ideate transitions, brainstorm thumbnails, and establish best practices. We also create tools that make the process both efficient and scalable: 3D wave and sound libraries, essential graphics templates, internal motion documentation, and more. These resources allow us to deliver campaigns that are both consistent and bespoke. Over the course of our partnership, we’ve produced 100+ videos, spanning social, DOOH, HTML, and localizations in six languages.
Through this work, we’ve developed a motion system for Stripe that feels cohesive yet flexible. Waves, grids, frosted glass, animated type, and UI moments all combine to reflect their sleek identity - creating work that’s uniquely Stripe!
The Work
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Team
Creative: Angela Sturrus, Abby Lane
Design: Paul Lafleur, Grace Kim, Chris Withers, Liam Brettenny
Motion: Heather Seidel, Sean Thompson, Natasya Hopkins, David Urbinati, Julie Craft