The Process

     

 


This was an exciting opportunity for Hook to help reintroduce Tripadvisor as everyone’s favorite full-service travel tool. With dozens of deliverables across formats and verticals, we set out to build a motion system that felt cohesive, playful, and full of energy across every platform.

We worked closely with the client to source real listings that felt polished in design and intentional in motion. Early boardomatics helped us test timing, explore transitions, and lock in music direction before animation got underway.

To set the tone, we kicked things off with our 15-second priority spot. That gave us a strong creative foundation as we scaled the system across 36 unique assets. We leaned into match cuts, snappy transitions, and punchy text to keep the pace sharp and the storytelling clear.

Clean files, smart presets, and smooth handoffs from design made resizes and cutdowns efficient. Creative, design, and motion came together to bring Tripadvisor’s full travel experience to life and show how easy it is to book it all in one place.

Sample Videos

One set out of twelve unique concepts built to show travelers what’s possible.

   

Project Team

Creative Direction: Cat Thielen, Angela Sturrus
Associate Design Director: Grace Kim
Associate Motion Director: Heather Seidel
Motion: Isabelle Souri, Lucas Swindler